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Icon Strategy 2017-2021

A message from the Chair

siobhan.jpgThe Institute of Conservation is more than an organisation that brings together all those interested in conservation. It is a movement of members who together deliver huge benefits to our cultural heritage and collections of all kinds, working on a daily basis in the care and conservation of much that is precious to us. With the insight, experience and professionalism of Icon members, our cultural heritage is in safe hands.

Our strategy sets out aims and objectives which will inform Icon’s work across the next five years. It sets a strong direction that will help us to focus on our key areas of activity but also that may enable us to respond to the challenges and changes that the next few years may bring.

The Institute of Conservation, its members and supporters, in creating this strategy, want to reach out to all those who are interested in and appreciate that our past can make a vital contribution to our future.

Siobhan Stevenson ACR
Chair of the Board of Trustees


Download Icon's Strategy 2017-2021

You can also download a text-only version here.


Strategy Overview


Icon – Who we are and what we do

A membership organisation and charity which brings together those with a passion for the care of cultural heritage.

Icon’s vision

Icon’s vision is for cultural heritage to be valued and accessible and for its future to be enhanced and safeguarded by excellence in conservation.

Icon’s mission is to support:

Advocacy – through influencing our partners and the public

Excellence – through building knowledge, high standards and valuing the profession

Engagement – through encouraging public awareness and participation


Our Charitable Objects are:

To advance the education of the public by research into and the promotion of the conservation of items and collections of items of cultural, aesthetic, historic and scientific value.

To preserve and conserve items and collections of items of cultural, aesthetic, historic and scientific value.

Icon: Effective and sustainable

To achieve our aims, we will work to enhance operational effectiveness and embrace a culture of continuous improvement within the organisation.

Implementation of the strategy

Icon will develop yearly business plans with detailed actions:

To measure the effectiveness of the strategy Icon will develop our research base.

To assess our success we will focus on targeted outcomes in each of the three strategic areas.