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Icon Strategy 2017-2022

A message from Siobhan Stevenson ACR

Chair of the Board of Trustees (2015-2019)

siobhan.jpgThe Institute of Conservation is more than an organisation that brings together all those interested in conservation. It is a movement of members who together deliver huge benefits to our cultural heritage and collections of all kinds, working on a daily basis in the care and conservation of much that is precious to us. With the insight, experience and professionalism of Icon members, our cultural heritage is in safe hands.

Our strategy sets out aims and objectives which will inform Icon’s work across the next five years. It sets a strong direction that will help us to focus on our key areas of activity but also that may enable us to respond to the challenges and changes that the next few years may bring.

The Institute of Conservation, its members and supporters, in creating this strategy, want to reach out to all those who are interested in and appreciate that our past can make a vital contribution to our future.

Icon’s vision is for cultural heritage to be valued and accessible and for its future to be enhanced and safeguarded by excellence in conservation.


On 24 June 2020 Icon's Board of Trustees took the decision to extend the Strategy to 2022 to take account of the impact of the Coronavirus pandemic.

Download Icon' Strategy 2017-2022 (PDF version) or Icon's Strategy 2017-22 (Text only version).

In July 2019, Icon's Board of Trustees agreed an International Addendum to the Strategy. The Addendum recognises that Icon has a significant role to play at a global level and outlines how Icon will embed international engagement within the Strategy's existing strategic priorities.

Download the International Addendum.

In September 2020, Icon's Board of Trustees agreed an Environmental Statement outlining Icon's commitment to promoting the positive role that conservation can play in inspiring and informing climate action. The Statement describes Icon's work to reduce its organisational carbon footprint and support members to embed environmental sustainability in their professional activities.

Download the Environmental Statement.

Strategic Priorities 2020-2021

In March 2020, Icon's Board of Trustees agreed the following strategic priorities for the coming year: 

  • Advocacy – articulating the value of conservation and sharing the impact of our work.
  • Excellence – celebrating the 20th anniversary of the accreditation framework and promoting the new Conservation Register.
  • Engagement – launching a new e-newsletter for non-members and encouraging more people to join Icon as Supporters.


  • Income generation – developing our membership growth strategy and seeking new sources of funding.
  • Coronavirus – supporting the conservation profession and collaborating with colleagues to mitigate the negative impacts.


Demonstrating our Impact

Icon's Strategy sets the direction that helps us to focus on the key areas of activity that will deliver impact and against which we measure our success. Read more about our achievements on Icon's impact page.