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FAQ: the new Conservation Register

FAQ: the new Conservation Register

The Conservation Register is a complete and automatic listing of all ACRs, free at a basic level, to enable the verification of an individual's professional status regardless of employment context. 

The listings are based on individuals, not practices, to better-communicate the meaning of the ACR standard to our sector partners and members of the public.

Accredited members wishing to appear in search results by specialism or postcode will be able to pay a fee to upgrade their listing and provide more information that will be accessible by the public.

Those with ‘basic’ listings are only returned as a search result if there name is directly searched for to confirm their professional status.  They do not appear in search results by specialism, location or any other criteria whatsoever.

By this method the new Conservation Register is designed to achieve two aims, in accordance with the membership consultation feedback – to support who want to use the Register only to be verified as an ACR, and to support those who want use it to raise their profile more actively.

 


 

What are its guiding principles?

  • Conservation Register listing based on individuals, not practices, to better-communicate the meaning of the ACR standard to our sector partners and members of the public.
  • A complete listing of all ACRs, free at a basic level, to enable the verification of professional status regardless of employment context.
  • Option for ACRs to ‘upgrade’ their listing for a fee, and then to provide more information.  This will ensure a balance between those who want to use the Register only to be verified as an ACR, and those who want use it to raise their profile more actively; attracting those looking to commission conservation services, network with colleagues or communicate with those with similar research interests, for example.
  • For ACRs who have ‘upgraded’ their listing to continue to appear in search results by specialism and postcode, ensuring those looking to identify a conservator can identify suitable Accredited practitioners.
  • Option for ACRs who have ‘upgraded’ to stipulate the practice at which they are based, to provide a clear indication of the range of Accredited practitioners based in a practice.
  • For the provision of new marketing support resources to help ACRs get the most out of their upgrades, with guidance on effective techniques for presentation of images and case studies.
  • Easy access to user statistics for ‘upgraded’ listings – for example, to see the number of times your entry is returned in search results and viewed by users
  • Limit on the number of specialisms that can be entered by an individual taking out an ‘upgraded’ listing – to ensure the Register provides an accurate picture of the skills available.
  • Subscription cycle for ‘upgraded’ listings to be integrated with the membership renewal cycle to eliminate confusion and streamline processes.
  • Option for ‘upgraded’ ACRs to request an invoice separate from their membership subscription.

 

Where did these guiding principles come from?

The system was developed through extensive research and consultation, beginning in 2015.

Icon’s 2015 Membership Survey unearthed substantial data on membership views on the current Register. Icon’s Board of Trustees consequently set up a Task and Finish Group in 2016 to explore the potential for a redevelopment.

In 2017, the Task and Finish Group completed an extensive consultation with Icon members in which all were invited to participate.  This was complemented with a wide-ranging external consultation of Conservation Register service users, including representatives from national heritage bodies and a sample group of members of the public.

The results of the consultation and reseach were clear, and the redevelopment is based on options that were highly favoured by the overwhelming majority of consultation respondents.

 

What exactly is an 'Upgraded Listing'?

Upgraded listings:

  • Appear in search results by specialism and postcode, ensuring they can be found by those looking to identify a conservator for projects and consultations
  • Include the option to provide contact details and website links
  • Include the option to stipulate a practice at which they are based, to provide a clear indication of the range of Accredited practitioners based in a practice.
  • Provide access to new marketing support resources to help ACRs get the most out of their listings, with guidance on effective techniques for presentation of images and case studies.
  • Provide access to user statistics for ‘upgraded’ listings – for example, to be able to access the number of times your entry is viewed by users
  • Benefit from a subscription cycle for ‘upgraded’ listings to be integrated with the membership renewal cycle to eliminate confusion and streamline processes, along with an option for ‘upgraded’ ACRs to request an invoice separate from their membership subscription.
  • Access to discounted rates to advertise long or short-term job opportunities at practices where more than half of conservators on staff have Upgraded Listings. For more on this, please liaise with Yulia Gladshteyn, Administration & Advertising Officer.

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How much does an Upgraded Listing cost?

In 2020-21, the fee for each Upgraded Listing will be £175 + VAT.

This can be paid as part of your regular membership subscription via credit card, Paypal, Quarterly or Annual Direct Debit, or invoiced separately as required.

You will be able to apply to take out an ‘Upgraded Listing’ at any time, via the e-form on the Conservation Register website.