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Icon ACR Conference 2020: Session 4 : Developing your digital marketing strategy

Icon Professional Development

From: Thursday 16.07.20
at 11:00am
To: Thursday 16.07.20
at 1:00pm
Location:

Online

Cost:

£10

Event type: 
Conference
Summary: 

The fourth annual Icon ACR Conference is taking place online in 2020 and will explore the theme of 'communication, language and impact'. Only open to Icon Accredited Members, the conference has been designed to support and inspire ACRs in their ongoing professional development. 

Event description: 

Session 4 : Developing your digital marketing strategy

Following the opening address by James Grierson, this session will be delivered by Louise Lane of Culture Communications Collective who will provide an overview of strategic communications for organisations and individual practitioners as we navigate a radically changing world.

We will be looking at trends and attitudes relevant to our sector; identifying aims and audiences and how best to maximise powerful storytelling with creative tactics. We'll be discussing ideas for boosting brand or individual profile and impact in an interactive session which will include real life examples and expertise to stimulate your own thinking about profile-raising, influence and relevance in times of change.

This is the first of four events in the series. See the Icon ACR Conference 2020 web page for full details.

Additional information: 
The event will take place across four weekly sessions.