Icon ACR Conference 2020: Session 4 : Developing your digital marketing strategy
Icon Professional Development
To: Thursday 16.07.20
The fourth annual Icon ACR Conference is taking place online in 2020 and will explore the theme of 'communication, language and impact'. Only open to Icon Accredited Members, the conference has been designed to support and inspire ACRs in their ongoing professional development.
Session 4 : Developing your digital marketing strategy
Following the opening address by James Grierson, this session will be delivered by Louise Lane of Culture Communications Collective who will provide an overview of strategic communications for organisations and individual practitioners as we navigate a radically changing world.
We will be looking at trends and attitudes relevant to our sector; identifying aims and audiences and how best to maximise powerful storytelling with creative tactics. We'll be discussing ideas for boosting brand or individual profile and impact in an interactive session which will include real life examples and expertise to stimulate your own thinking about profile-raising, influence and relevance in times of change.
This is the first of four events in the series. See the Icon ACR Conference 2020 web page for full details.