To: Wednesday 28.02.18
Icon Professional Development: Media Training, How to do PR
Royal Society for Public Health
John Snow House
59 Mansell Street
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.”
Run by Rough House Media, this PR Skills course will demystify the media enabling delegates to make the most of any PR opportunities and raise their profile. They will learn how journalists operate, the types of stories they cover and how to pitch ideas. They will be shown how to develop a media strategy and learn how to target the right journalists and outlets for them.
The course is highly practical and delegates will leave with the building blocks in place to create an effective media strategy, ready to raise their profile and improve their reputation within their sector.
- Understand how the media operates
- Identify how to target your audience
- Create a media database and media toolkit
- Write an effective press release
- Look at social media options for PR
PACR Professional Standards that relate to this course
4b) Ensure that your work practices and any you promote comply with applicable legal and contractual requirements.
4e) Adhere to good business or internal practice in dealing with clients, colleagues and other stakeholders.