A workshop that will help you communicate effectively with non-specialists and fellow conservators alike
Professionals who can write well are highly valued by their clients and colleagues. People appreciate their concise communications and clear messages.
On this programme, you will learn how to see past your own body of knowledge and consider how matters look to your audience. You’ll discover techniques for producing nuanced explanations that don’t over-simplify your message or patronise your reader.
You will learn about the key principles underlying excellent business writing. Then, you will have the skills to make recommendations and share your knowledge with the people who need them.
You will learn about:
Working out what to say
- Clarifying your purpose
- Analysing your readers’ perspectives and needs
- Developing your message
Writing persuasively
- Opening by capturing your audience’s attention
- Structuring your argument logically to make it compelling
- Closing with a strong call-to-action
Writing clearly
- Skim-readable – using reader-friendly layout
- Bite-sizeable – using short paragraphs and short sentences
- Clear – using your audience’s language and simple words
- Vivid – using mostly active voice and powerful verbs for actions
- Concise – deleting unnecessary words
This programme is for conservators who write reports, presentations, evaluations and other complex documents.
