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Want your work shared with a global audience? Join the BBC in highlighting the work of museums

The BBC is celebrating museums on Friday 15 October and you’re invited! 

The all day #MuseumPassion event will consist of promoted content on social media, TV and radio focusing on the UK’s museums. In partnership with the Museums Association, National Museum Directors’ Council and Art Fund, the BBC is calling on the cultural sector to participate in the event to spread the word about the important work that museums do. 

The event responds to the current enormous public appetite for museums content on social media. It aims to build on the BBC’s highly successful #MuseumFromHome event in April as part of the Culture in Quarantine season. The #MuseumFromHome event was the top trending hashtag on Twitter with 24,000 tweets using the hashtag across the day.

October’s #MuseumPassion is an opportunity to let people know how they can support museums. By sharing your stories, work and ideas you can help get everyone talking about collections care and conservation. 

How do I take part? 

All you need to do is to use the hashtag #MuseumPassion when posting on your social media channels (Twitter, Facebook, Instagram) between 10am and 5pm on 15 October. 

The BBC will host and highlight content throughout the day from museums, galleries and archives via the BBC Arts Website and across other BBC programmes and accounts. 

It's an opportunity to have your content shared with the BBC's global audience so make sure to mark your calendars!

Help us celebrate the impact conservation can have, and the ways it helps us understand our past, present and future. Join us today! 



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