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Group Branding and Marketing

Embrace the Icon brand

Like all major organisations, Icon’s brand is the key to our recognition across the sector and beyond.  It sets us apart from the competition, and ensures that people who come across it can readily associate Icon with our core values.

The visual identity was developed in 2005 to reflect brand positioning designed to summarise the ‘spirit of Icon’, established by extensive internal and external research and consultation:

  • Passionate
  • Caring
  • Expert
  • Inclusive
  • Professional

With this brand, Icon has built a substantial profile and credibility in the sector since our inception in 2005. For this reason t’s vital to ensure all our activities consistent branding to make sure our messages can be received with the credibility they deserve.

Below you'll find resources on:


Branding guidelines

The document stipulating Icon's full Visual Identity Guidelines can be accessed here.

Key takeaways are:

  • Never redraw, crop or modify the Icon logo suite. Always use one of the approved versions.
  • Icon’s brand typefaces are Avenir, or Arial if Avenir is not available.
  • Icon’s lead brand colours are Icon Scarlet and Icon Red. See the Visual Identity Guidelines document for full details.
  • If you need a document produced on Icon stationary, please liaise with the membership team.  Do not try to rig a version of Icon stationary yourself, as contrasting versions of Icon letterhead in circulation could potentially undermine the authenticity of all Icon documents.

Icon logos

If you need something from Icon's suite of logos, please liaise with the membership team.

Group and Network logos

If you need a copy of one of the Icon Group or Network logos, please liaise with the membership team.