Main content


About Icon's Advocacy Aims

The overall purpose of Icon’s advocacy and policy is to support Icon’s vision “for cultural heritage to be valued and accessible and for its future to be enhanced and safeguarded by excellence in conservation.”

As we define advocacy as a planned process of influencing through communications, our activities aim for target audiences to understand, be convinced by and take ownership of this vision.

Icon’s Advocacy Framework helps us to work towards this ambitious aim. The Framework supports Icon in the quality provision of advocacy activities for the cultural heritage conservation sector by providing strategic direction, clarifying and streamlining processes and guiding the evaluation and communication of our impacts.

The Framework is based on a Theory of Change for advocacy, which outlines the need we are trying to address (vision), the changes we want to make (outcomes), what we plan to do (activities) and the resources we will invest (inputs).


You can read the full Framework here