Maslow’s ‘needs must’ management during lockdown

11am – 11.30am BST, 16 June 2021 ‐ 30 mins

Session 3: Building Positive Resilience

Maslow’s ‘needs must’ management during lockdown

Covid 19, and the resulting lockdowns, have changed the way the heritage sector has had to work. This paper will explore how Maslow’s ‘hierarchy of needs’ has been tested during lockdown, and how we have adapted our management style, both self-management and when applied to others, to reflect this. By focussing on Maslow’s theory, the paper will use personal examples to demonstrate how a ‘needs must’ approach has evolved, and how it has been of benefit during these challenging times. Maslow’s 1943 theory suggests that humans are motivated to address certain needs, in a certain order, at certain times in their life. Maslow describes a five tier model of human needs. These include basic needs (1. Food and clothing; 2. Safety); psychological needs (3. Love and belonging; 4. Esteem) and finally self-fulfilment needs (5. Self-actualization). This theory, later adapted and expanded in the 1960s and 1970s, has many critics but it will be shown to be a useful lens through which to view the recent lockdowns and the effect on individual and team behaviours. This will allow for an honest and thought-provoking exploration of the different human needs and how they manifested themselves during lockdown.